Enjoy the ride.

I joined the team back in February 2018, surrounded by a bunch of passionate, creative people. One of my first challenges was designing the new woom.com website — and from there, things really took off. I’ve been part of every major campaign since, helping shape how we communicate and create.

Lately, we built a design system that makes our whole team’s work faster and smoother — a real game changer.

Over the years, my role has grown from UI/UX Designer to Senior Advertising & Design Specialist. And through it all, I’ve truly learned to "Enjoy the ride".

Agency: Inhouse
Year: 2018 - 2025
Role: Senior Advertising & Design Specialist
Tasks: Campaigns, UI/UX Web Design, A/B Tests, Paid Ads, Newsletter Campaigns

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Almost 8 years packed
with Magic Moments!

Together with the team, I have created more than 20 campaigns — ranging from market-specific initiatives to global projects. Many of these campaigns have been recognized with prestigious industry awards.

Campaigns
2019 - Worn to be wild
2020 - Giro del gelato
2020 - Bells for a better life
2020 - Worn to be wild by you
2021 - woom Bike Monster Challenge
2021 - Love Campaign
2021 - Heroes Wear Helmets
2021 - woom NOW Bike Revolution
2022 - AUTOMAGIC Ride the magic
2023 - 10 Years of Magic Moments
2024 - Learn to Ride a bike day
2024 - Enjoy the ride
2024 - EXPLORE Launch
2024 - POP Basket Launch
2025 - GO Launch
2025 - EXPLOREe Launch
2025 - OFF Limited Color Edition
2025 - WOW Launch

Awards
2022 - CCA Shortlist / Heroes Wear Helmets
2023 - Red Dot Winner / Brand Rebrush woom
2023 - German Brand Award Gold / Brand Rebrush woom
2023 - Staatspreis Marketing / Brand Rebrush woom

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Website UI/UX
Improvements

One of my key projects was redesigning the woom.com website. After the launch, traffic grew to several million visits per week. I worked on A/B testing, product launches, and created wireframes and prototypes for the e-commerce team to improve the overall shopping experience.

Tools
- Sketch
- Figma
- Adobe Photoshop
- Adobe Illustrator
- A/B Tasty

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Social Media Campaigns,
Paid Assets, Newsletters

I’ve created and managed multiple social media campaigns — from continuous digital storytelling to high-impact launch and event ads. I also designed newsletter campaigns, ranging from product highlights to automated email sequences that kept users engaged.

Tools
- Sketch
- Figma
- Mailchimp
- Klaviyo
- Hubspot
- Emarsys

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AI Workbench

Our team also started experimenting with AI. I took an active role in exploring how we could use it to improve our products and make our campaigns more effective.

Tools
- ChatGPT
- Google Gemini
- Adobe AI

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Next project

ING Austria Website
& Online Banking

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